Marketing email says it is marketing, and says who sent it

What the source requires

A commercial email must identify itself as an advertisement or solicitation, give clear notice of the opportunity to decline further mail, and carry a valid physical postal address of the sender.

Why this is hard to satisfy

Outbound that opens with a free audit or a courtesy report reads as a favour rather than a solicitation, and the postal address is the element most often missing entirely. Both are mechanically checkable and neither is usually checked.

What we do about it

The three elements are assembled with the message rather than appended to it, and the send gate inspects them. A message whose elements the gate cannot see does not go out.

In build · phase two